Tag Archives: Estee Lauder

Retail and Luxury Goods Conference

As you probably have already gathered, Eunnie and I had the good fortune recently to attend the HBS Retail and Luxury Goods Conference a week or two ago. The keynote speakers were William Lauder from Estee Lauder, and Tommy Hilfiger. … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

William Lauder on Social Media

Beauty industry rock star William Lauder was in Boston Sunday as a keynote speaker for the annual Retail and Luxury Goods Conference at Harvard Business School. More on the conference later, but I wanted to share this bit that the … Continue reading

Posted in IS831 Class | Tagged , , , , , , | Leave a comment

Brand Revitalization in the Age of the Internet

As I inhaled vast amounts of coffee this morning, I came across this article in the New York Times about Estee Lauder and how the company is looking to revitalize the aging brand by moving into new markets. There were … Continue reading

Posted in IS831 Class | Tagged , , , , , | 3 Comments