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Tag Archives: Estee Lauder
Retail and Luxury Goods Conference
As you probably have already gathered, Eunnie and I had the good fortune recently to attend the HBS Retail and Luxury Goods Conference a week or two ago. The keynote speakers were William Lauder from Estee Lauder, and Tommy Hilfiger. … Continue reading
Posted in Uncategorized
Tagged Conference, Estee Lauder, HBS, HBSRLGC, Luxury, Tommy Hilfiger, William Lauder
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William Lauder on Social Media
Beauty industry rock star William Lauder was in Boston Sunday as a keynote speaker for the annual Retail and Luxury Goods Conference at Harvard Business School. More on the conference later, but I wanted to share this bit that the … Continue reading
Posted in IS831 Class
Tagged beauty, BeautyTalk, Digital beauty, Estee Lauder, Facebook, social media, Twitter
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Brand Revitalization in the Age of the Internet
As I inhaled vast amounts of coffee this morning, I came across this article in the New York Times about Estee Lauder and how the company is looking to revitalize the aging brand by moving into new markets. There were … Continue reading
Posted in IS831 Class
Tagged brand revitalization, cosmetics, department stores, Estee Lauder, luxury brands, Online shopping
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