Tag Archives: beauty

William Lauder on Social Media

Posted on April 12, 2011 by eunniep

Beauty industry rock star William Lauder was in Boston Sunday as a keynote speaker for the annual Retail and Luxury Goods Conference at Harvard Business School. More on the conference later, but I wanted to share this bit that the … Continue reading →

Posted in IS831 Class | Tagged , , , , , , | Leave a comment

L’Oreal’s Digital Push

Posted on April 3, 2011 by eunniep

L’Oreal has hired its first digital director for its luxury brands. Julie Thompson, the former VP of digital and CRM for Lancôme, will be in charge of all the digital activity across its luxury brands including Lancôme and Shu Uemura. According … Continue reading →

Posted in IS831 Class | Tagged , , , , , , , , , | 1 Comment

A Penny for Your Thoughts

Posted on March 23, 2011 by eunniep

In our Marketing and tech strategy classes, we often talk about what motivates consumers to participate in crowdsourcing activities — whether it is consumer-generated ads (Dove), designs (Threadless), or problem solutions (Innocentive). On a smaller scale, companies rely on consumers … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , | 1 Comment

Beauty and the Web 2.0

Posted on March 20, 2011 by eunniep

I found this little article discussing how beauty brands are hesitant about deploying web 2.0 tools. Apparently beauty brands are pretty behind the times, as shown on this graph on the left. It doesn’t seem very serious to me that many … Continue reading →

Posted in IS831 Class | Tagged , , , , , , , , , , , | 2 Comments

Sephora: Doing it right

Posted on March 8, 2011 by eunniep

Those of you who heard our presentation at IS831 class Monday know what Felicia and I think of Sephora’s digital strategy. For the rest of you, I’ll keep it simple : WE THINK IT IS AWESOME. While scouring the internet … Continue reading →

Posted in IS831 Class | Tagged , , , , , , , , | 4 Comments

The Odd Couple: Sephora + The Body Shop

Posted on March 2, 2011 by eunniep

It was announced a couple weeks ago that L’Oreal’s The Body Shop will be collaborating with Sephora to develop an exclusive line of skin and body care products. They should be rolling out early this month. It’s kind of an unexpected pairing, … Continue reading →

Posted in IS831 Class | Tagged , , , , , , , | 5 Comments

Justin Bieber: nail edition

Posted on February 22, 2011 by eunniep

OMG! OMG! What do you think about Bieb’s new haircut?!!! Um… yeah. We don’t care either. What DOES intrigue us, however, is his new nail polish collection, which launched  late last year. Teenyboppers went crazy, it sold out in a bunch of … Continue reading →

Posted in IS831 Class | Tagged , , , , , , , , , | 2 Comments

Personalized Beauty Routine

Posted on February 21, 2011 by eunniep

I was at a Wegman’s in Virginia a couple weekends ago, when I noticed this dandy little touchscreen kiosk by Olay at the end of the beauty aisle (conveniently located right before an expansive display of Olay products.) I didn’t … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Sephora’s New Community of Product Junkies

Posted on February 21, 2011 by eunniep

Ha! Sorry for the unsavory title. I’m just a little resentful because I ended up wasting half the morning browsing through Sephora’s new Beauty Talk virtual community. As if that weren’t bad enough, I was also brainwashed into believing that … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , | 2 Comments